An independent regional publisher has revamped its websites while recruiting two new journalists in the wake of a huge increase in online traffic.

Kent-based KM Group has redesigned the KentOnline network in new a responsive format, meaning the layout automatically adjusts for people viewing on mobile or tablet devices.

That comes after latest ABC figures showed unique browser numbers growing at the fastest rate in the UK’s regions.

The new look showcases the depth and breadth of content available, from its breaking news and sports coverage through to business, travel, homes, property, entertainment and its kmfm radio stations.

It also provides greater opportunities for user engagement, with readers able to comment on stories by signing in with their existing social media accounts.

Editorial director Ian Carter said: “This relaunch represents a significant step forward for our digital portfolio.

“We have been delighted with the huge audience growth we have seen, but are aware of the importance of continually developing our products to meet reader demand.”

The design was carried out by the company’s inhouse digital development team.

The group is also reshaping its editorial operations to provide greater online coverage and is currently advertising for two new reporters to capitalise on the increased traffic on weekday evenings and weekends.

Ian said there was no question of reducing editorial numbers as part of the “reshaping” plan.  Rather the idea is to take a step towards 24/7 publishing by employing staff at peak times for users, rather than being driven by traditional newspaper deadlines.

In the most recent ABC reporting period, July to December 2013, KentOnline saw its monthly audience increase by 94 per cent year-on-year to 914,280 unique browsers.