Regional newspaper publisher Archant has decided to axe a free fortnightly property title covering East London.

East London Property Mart published its final issue last Thursday, the company has confirmed.  There were no job losses.

The A4 glossy advertising-only title was established in 1998 and ran to around 28 pages.

Its closure follows what the company is calling a strategic review of products. Its sister title, Property Mart West Essex & East Herts, is unaffected.

John Hooker, publishing director North London & Property Mart, said: “East London Property Mart has provided value for money advertising across the boroughs it has served for over a decade.

“But with today’s fast-moving and ever-changing demographics, East London has been transformed and with all these changes we now believe that the title no longer fits with this new dynamic audience.

“We are however, currently working on a new and exciting product to replace Property Mart and will announce details shortly,” he added.