A regional publisher has signed a deal with computer giant Intel to back an event which showcases a new product.

Archant London has become the media partner for the London leg of Intel’s global ‘Experience’ tour, which showcases the range of Intel-powered ‘Ultrabook’ laptops.

The London event is taking place from 12-14 July at Old Spitalfields Market and Archant London will provide a multi-channel campaign to support it and drive interest and visitors.

This includes full page ads in seven of the publisher’s London weeklies, including the Ham & High, Islington Gazette, Hackney Gazette and Newham Recorder.

Archant London digital director Paul Hood said: “In addition to traditional print promotional activity, we are also running an interactive digital campaign including rich media placements across our newspaper websites, activity on our pan-London digital only brand www.london24.com plus social media promotion.

“Our newspapers will also carry an insert containing details of promotional discounts for Ultrabooks.”