A regional publisher which planned to launch a new free weekly paper has made a U-turn on the decision, resulting in its manager losing his job.
HTFP has been told that the company intended to launch the paper as a standalone title to rival Johnston Press’ Lynn News and market research showed the insert had been well-received by advertisers and readers.
It is understood the paper was initially supposed to be launched as a separate title in May with a distribution of 25,000 but the company changed its mind on this just days before.
A decision was then made to go ahead with the full launch of the paper in September but a further U-turn last week saw this abandoned resulting in the general manager of the title, Alan Taylor, leaving his job immediately.
Johnny Hustler, Archant Anglia MD, said the Lynn Free Press supplement would continue to be published inside the EDP.
He said: “The package was launched back in March to provide readers and advertisers with a quality daily regional title and a special King’s Lynn weekly insert. That is still the case and we have no plans to change that publishing pattern.”
It is understood the planned new standalone paper would have been delivered to selected homes and available in supermarkets and newsagents, while it would still be inserted into the EDP as well.
A company insider told HTFP that Alan, who previously worked as the advertisement manager at the Lynn News before leaving five years ago, had been informed last Friday that the launch had been shelved indefinitely and his position no longer existed.
The source said: “What must be very galling for the general manager is the fact that he had been ‘head hunted’ for the position because of his connections and extensive knowledge of the King’s Lynn area together with 20 years local newspaper experience.”
A spokesman for Archant confirmed a manager had left the company.