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Newspaper group partners with marketing agency

Regional newspaper publisher the Midland News Association has chosen marketing agency Wyatt International to develop a new brand and communications strategy.

Birmingham-based Wyatt will help the MNA with the positive promotion of its brands, which includes the Express & Star and the Shropshire Star.  

The agency will provide expertise and creative support in improving communications with staff, advertisers, readers, and community and business leaders.

MNA managing director Phil Inman said: “The MNA is committed to working with Wyatt to enhance its brand identities and communications strategy.

“The MNA management team was impressed by the thoroughness that Wyatt showed in their approach to realising our initial brief. We believe that Wyatt can bring real value to the way the MNA reaches out to its key groups.”