AddThis SmartLayers

Government to launch ad campaign in local press

A government deprtament is to launch an ad campaign in local newspapers next week to clarify changes to student financing.

From Monday,  the Department for Business Innovation and Skills will run in more than 200 weekly and daily local media titles including the Manchester Evening News, Doncaster Free Press and East Anglian Daily Times.

The government says the purpose of the campaign is to dispel “myths” surrounding student financing and give readers the facts about the financial support available to students.

The campaign,  is also being run on radio, social media and Channel 4.