A regional daily newspaper has unveiled its first major redesign in nine years in a bid to modernise the paper and make it easier to read.
The Bolton News published its first new-look edition yesterday, with many aspects of the paper changed to make it ‘cleaner’ looking.
New typefaces have been introduced for the first time in nearly nine years, while headlines have been reduced in size to allow images to be used larger if needed and to keep story count up.
Editor-in-chief Ian Savage said the changes had been brought in after weeks of planning involving editorial graphic artist Peter Geraghty and chief sub-editor Mike Crutchley.
Said Ian: “I am delighted with all the hard work that all of the team at The Bolton News has put into the redesign and the early response has been very positive from staff and readers alike.
“We mustn’t forget, however, that a nice design is there to make the paper attractive to readers, whether they notice it or not.
“The crucial element is always how strong our content is and our aim is to continue to deliver exclusive news about Bolton, push on with our campaigns and enable our readers to feel like they are involved with The Bolton News.”
A new headline typeface called Zemestro has been chosen for the paper, aimed to have impact even when used at a relatively small size, while body type has changed from News706 to Nimrod and features headlines to Frutiger.
The titlepiece for the paper has remained the same but the previous deep red underscore has been changed to a thinner signature red line, with a light blue to lighten the top of the front page.
Dark white on black headers have been replaced with new, cleaner artwork and the colour palette has been subtly changed to give a more modern look.
The new-look paper includes changes to the letters page, World and UK news and a redesigned teaser across the top of the front page, with a news digest down the right hand side.
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