The Press Association has teamed up with ten other international news agencies to interact with the world during the UN Climate Change Conference.

The group has set up a Facebook page called ‘The Climate Pool’ to bring news directly from the event which runs from 7 to 18 December in Copenhagen.

It is hoped that the collaboration will spark a global conversation by engaging readers in direct communication with journalists covering the event.

The other agencies involved are Agence France-Presse, ANP of the Netherlands, Associated Press, APA of Austria, APcom of Italy, Canadian Press, dpa of Germany, Kyodo of Japan, Lusa of Portugal and RIA of Russia.

The Facebook page will feature a blog format, providing a behind-the-scenes view of the conference, and link out to coverage of the talks from the agencies and the media outlets they serve.

It will be produced in English and incorporate content from the participating agencies, along with links to coverage from around the world, while Twitter will be used to attract followers.

PA’s head of digital development Chris McCormack said: “Everyone is wondering whether there are new opportunities for news and information flow across social networks, and that’s what we are exploring with this blog and fan page.

“Social networks are where the digital conversation is, so that’s where we need to be but we are also counting on the Facebook fan page to direct a highly engaged global audience to the best news stories and analysis among our UK media customers.”

Comments

Sharon (03/12/2009 14:12:50)
The UN Climate Change Conference dealing with global warming will bring up a lot of questions. Being put in direct communication with the journalist is amazing. I can’t wait to be involved directly on something so important.It is the next best thing to being right there in Copenhagen.
Sharon Baumeyer
www.Thoughts.com