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ABC figures: New one-stop report for print and online

Regional newspaper publishers have reported their monthly print circulation and online traffic figures in a single report for the first time today.

The Audit Bureau of Circulation published its first ‘Regional Multi-platform Report’ which shows print circulation alongside daily and monthly unique users for newspapers’ companion websites.

The report, for the period June to December 2008, includes traffic data for 61 online properties and networks as well as circulation information for their related newspapers and it is expected that more regional publishers will follow suit.

It coincides with the ABC’s bi-annual circulation figures, also published today.

In 2008 six regional newspaper groups signed up for six-monthly ABCe audits: Guardian Regional Media, Newsquest, Johnston Press, Northcliffe Media, Trinity Mirror Regional and Iliffe News and Media.

Director of newspapers at ABC Martyn Gates said: “This report is a huge step forward for the regional publishing industry.

“The format, which allows publishers to display comparative print and online data together, has already proven to be very successful for national newspapers because it enables media owners, buyers and advertisers to get a better view of a media brand’s cross-platform reach.”

Newspaper Society communications director Lynne Anderson added: “ABC’s new initiative shows the importance that regional publishers place on the value of ABCe independently audited figures.”

A sample of the average monthly unique users, separated by publishing company, can be found below. Click through to read the full ABCe report.

Guardian Regional Media 1,127,654 109,831

Iliffe News and Media
Cambridge News 137,346

Johnston Press 2,038,770 298,663 287,075

Newsquest 487,340 244,251 262,307

Northcliffe Media 277,579 251,095 237,176

Trinity Mirror (Cardiff) 733,956 546,783 305,766


Jambo (26/02/2009 20:13:37)
And how much ad revenue does that bring in?
Fifty quid?

J McMark (28/04/2009 20:27:21)
Come off it, Jambo. Forty quid top whack, I’d say.