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Major survey to address profession's future needs

A wide-ranging online survey of journalism employers is to carried out next week in a bid to discover the profession’s future training needs.

The National Council for the Training of Journalists wants to discover whether its courses are meeting the industry’s needs in a multi-media environment.

A selection of editors and other employers in regional and national newspapers, television and radio are to be surveyed, while journalism colleges and other training providers are also being asked to take part.

The results will be presented to the Society of Editors Conference in November, a gathering which is expected to focus on the implications of the digital revolution.

The survey, which will take place on Wednesday, is being managed by the NCTJ with funding from Skillset, the Sector Skills Council for the creative media industries.

It also has the support of the Broadcast Journalism Training Council, the Periodicals Training Council and the Society of Editors.

Joanne Butcher, chief executive of the NCTJ, said: “The purpose of the survey is to find out about issues arising from the increasing need for journalists to work across more than one platform as a result of convergence, in particular whether they are being adequately prepared for this multi-platform environment during their education, training and development.

“The results will be used to shape and influence training and qualifications provision.”

The main aims of the survey are:

  • to find out from employers what additional skills and knowledge they seek from recruits to the newspaper industry to allow them to operate in a multi-media environment

  • to discover what post-entry training employers are provding to equip editorial staff to work in a multi-media environment

  • to establish from journalism training providers the extent to which courses are being developed to take account of the new multi-media environment

    The NCTJ has already announced changes to its courses and exams in the past week to take account of the move towards multi-media journalism.