The Evening Star is calling on its readers to wear football shirts to work before a big derby game to raise money for a charity campaign.
Anyone wearing an Ipswich Town shirt on Friday April 11, two days before the team plays Norwich City, will be charged £1.
The money will go towards the Somebody’s Daughter campaign, launched by the Evening Star and Ipswich Borough Council in the wake of the murder of five Suffolk prostitutes in 2006.
Proceeds from the campaign are going towards helping young and vulnerable women escape the clutches of drugs and vice by funding a safe house and rehabilitation centre.
An education programme warning young people of the dangers of drugs will also be established if sufficient funds are raised.
The football shirts initiative is being backed by Ipswich Town chairman David Sheepshanks who is also a trustee of the charity along with Evening Star editor Nigel Pickover.
Brave fans of Norwich City who work in Ipswich can also join in the fun but will have to pay a £2 forfeit, as can fans of other clubs. Photographs from the day will be featured in the Evening Star.
Web editor James Goffin said: “We’ve already surpassed the £50,000 mark.
“We’ve been selling lapel pins at various football matches, bowling nights and other sponsored events.
“And Somebody’s Daughter also has its own website now.
“We had to have a bit of a hiatus because of the trial as we didn’t want to prejudice anything but now we’re looking to bring it back to the forefront again.”
Earlier this year, the Evening Star won community campaign of the year for Somebody’s Daughter at the EDF Energy East of England Media Awards, held in conjunction with holdthefrontpage.
To find out more visit the Somebody’s Daughter website.