The Birmingham Post’s new-look website is set for its launch at the end of the month.

In addition, editor Marc Reeves has now joined the digital age by compiling his own blog.

Last year Marc told holdthefrontpage about developments for the new website and how, through her own blog, reporter Joanne Geary was asking readers for help with the new design.

Now, Marc has revealed via his blog what the new-look site hopes to achieve as the Post becomes the latest Trinity Mirror regional title to enjoy a digital overhaul.

He said: “Our approach for the new Post website aims to be both ambitious and pragmatic.

“Ambitious in that our audience (being mostly business readers), will demand up-to-date and valuable information for their particular business sectors – at the time of day that they’re at work.

“This is a great opportunity for us as we already have much embargoed information to hand from the early hours of the morning but our print deadlines force us to hold it back to the next day.

“Now, we’ll be able to ‘flash’ the immediate news straight away and add layers of information through the day as the story develops.

“This will require new approaches in the way we work, and new levels of collaboration between the print and multimedia desks.

“As for pragmatism, I believe this is where we need to avoid the temptation to ‘break everything – now!’.

“The Post’s key journalistic quality is one of intelligent analysis and explanation of often very complex issues.

“Our readers would rather watch three or four key stories develop through the day – and, moreover, trust us to choose the right stories – than be bombarded with dozens and dozens of bitty one-fact newsbreaks.

“Sure, we’ll ensure there’s a constant supply of new copy into all the component channels of the site.

“But the main pages – the front and business in particular – will have to be as carefully crafted and managed as the front page of the newspaper.”