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Scots weekly enjoys a facelift

Scotland’s Airdrie & Coatbridge Advertiser has been revamped to hit the streets with a bright new look.

The changes follow extensive market testing by the paper and include a brand new purple and yellow masthead, which replaces the old red and black one that served the newspaper for more than a quarter of a century.

The pages inside the newspaper have also been given a more modern look, with a new style and different fonts.

The changes in the paper’s style are some of the most radical since the paper was launched almost 150 years ago.

Editor John Murdoch said: “Although we have given the paper a new look, readers can rest assured that the paper will continue to uphold the principles it has held since it was launched in 1855.

“Hopefully, readers will enjoy the new image of the paper – and continue to support us in the future.

“The changes were all fully researched and we carried out extensive market testing with our readers before we put them in place.”

  • To coincide with the launch of the Advertiser’s new look, it has launched the Make a Difference campaign.

    Over the coming weeks, the paper will be targeting vandalism, graffiti, noisy neighbours and dog fouling, with the aim of changing the face of Airdrie, Coatbridge and the surrounding villages for the better.

    Do you have a story about the regional press? Ring 0116 227 3122/3121, or
    e-mail pastill@nep.co.uk

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