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Revamp heralds a new era for weeklies

The East Herts and Essex Heralds have been given a new look to go with their new office.

Editorial and sales staff at the free weekly titles recently moved to new premises in Harlow town centre after previously being spread across the region at different centres.

And the titles have now unveiled a new look, which follows months of planning by Harlow editor Peter Jeffery and Hertford and Hoddesdon editor Barry Hunt, with the help of group managing editor Richard Thomson.

Both the titles have been given a cleaner, brighter look with new mastheads and fonts, and the content of the Hertford paper has also been given an overhaul.

  • Peter (left) and Barry with their new-look papers
  • Barry said: “We aimed to make the paper different from others in the area and become more proactive and involved in the community, rather than just reporting on what has happened.

    “We were basically able to start from scratch and the paper now looks completely different.”

    New columns include ‘Unsung Hero’ and ‘What Do You Do?’, and sport has been dropped from the back page and replaced with three more columns: Q&A, Pricewatch and Thought for the Week.

    Barry said: “We’re delighted with the result and the response has been very positive. Readers have said the new look is a lot better and they also like the new content.”

    Peter Jeffery, editor of the Harlow Herald Series, added: “We have created a bright, fresh newspaper with a modern feel that keeps all of the things our readers love, and introduces some new features.

    “We have generous space allocations which mean our titles will not only continue to be a good read, but also the biggest read in town, packed with news, features and sport.

    “Our competitors have a very hard act to follow now.”

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