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Major new edition for popular London weekly

A sister publication to the Hampstead & Highgate Express is to be launched at the end of this week, as new editor Geoff Martin makes his mark.

The Wood & Vale Express will cover some of the most exclusive areas of the capital, including Marylebone, St John’s Wood and Maida Vale, dramatically enhancing the reach of the Ham & High series in these locations.

The new Express will include a significant number of news and features pages covering the area and carry the Ham & High’s popular arts and features section – one of its key selling points.

Its first edition will be 56 pages and will also have its own 40-page property section dedicated to the area.

This is the first significant change to the Archant-owned Ham & High since series editor Geoff Martin joined from the Belfast News Letter last November.

It also publishes the High & I in Highbury and Islington and has a Broadway slip edition covering Muswell Hill and Crouch End.

Geoff said: “It’s great to start a new year with a new initiative. I’m confident the Wood & Vale will be quickly and warmly welcomed by readers in an area which is crying out for the kind of quality journalism the Ham & High is famous for.

“We have a wonderful opportunity on our own doorstep to produce a paper which is vital, relevant and appreciated, in an important area which in truth has not been well-served by the weekly press.”

He said editorial coverage would be issue-driven, with strong emphasis on reader engagement, and backed by a busy schedule of promotional activity.

Strategy for the Wood & Vale launch has been developed by Archant North London & Hertfordshire’s regional director, Garry Matthews, who said: “It is the promise of editorial excellence that makes the launch of this title so appealing to our commercial customers in St Johns Wood and Maida Vale.

“They appreciate that the Ham & High Series delivers readers who are discerning customers, and who make their own judgment about the area in which they live and are prepared to stand up and be counted.”

Do you have a story about the regional press? Ring 0116 227 3122/3121,
or e-mail pastill@nep.co.uk

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