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Evening News is "best-performing daily"

The Edinburgh Evening News is the best-performing daily newspaper in Scotland, according to the latest readership figures.

The results of the latest National Readership Survey show the News had a 39.9 per cent increase in readers over the past year – which means 69,000 people have begun reading the paper since October last year.

The figures show that from October 2001 to September 2002, the paper had 242,000 readers, while for the previous period, from October 2000 to September 2001, it recorded 173,000 readers.

Figures released this summer showed a 26.6 per cent increase.

This year saw the newspaper being named The Royal Bank of Scotland Newspaper of the Year.

Over the past 12 months the paper has launched a daily listings of concerts and shows in The Daily Plan-it and has also introduced an Edinburgh and Lothians Property Guide on Tuesdays.

Its sports Pink now also appears free with the paper every Saturday, and is teamed with a new It’s the Weekend section, offering a guide to events in the area.

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