The Western Morning News is preparing to launch a major campaign encouraging people to support local food producers.

A strategy for the campaign will be drawn up next week, when senior figures from the Westcountry food industry, together with MPs and representatives from the Government, supermarkets and National Farmers’ Union will attend a working breakfast at the paper’s Plymouth office.

It will be the campaign’s aim to boost sales of local produce and make people aware that buying local could help Westcountry farming to lift itself out of recession and recover from the series of crises that have brought it to the brink of ruin.

Editor Barrie Williams said: “I wanted to put together a summit of people concerned with every aspect of the production and promotion of Westcountry food to get a really major campaign going this autumn.

“We have had a brilliant response and we have got a powerful group of people from the production and promotion sides and from retailers.

“This is not just going to be a newspaper campaign. We want it to be something bigger than that; something that gets this message across once and for all and really achieves results.”

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