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Name and shame threat keeps drink-drivers off the roads

A drink-drive name and shame campaign is being praised for its part in keeping offenders of the roads around Bath during Christmas and New Year.

Police say the fact people knew they would be named, and their photos put in the Bath Chronicle, meant they might think twice about drinking and driving.

The police’s Operation Tonic checked 77 vehicles at checkpoints around the city one night, in a two-hour operation, and 18 people were breathalysed with just five tests indicating the drivers had consumed any alcohol at all.

It was the biggest drink-drive operation of the festive season in the city and police were delighted with the result.

There were just four arrests in all from December 18, when figures started being collated.

Sgt Paul Richards praised the Chronicle’s campaign to name and shame those offenders who are prosecuted.

“The fact that people now realise they will be named and photographed in the paper is likely to have an effect on their decision to drink and drive.”

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