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Birmingham Post revamp makes for an easier read and 'added value'

The Birmingham Post has been given a revamp, with a new design of the main paper and a number of new sections and supplements.

The morning paper, published by Trinity Mirror, has kept its broadsheet size, but editor Marc Reeves hopes that it will now be easier to read.

New magazines will also give readers of the Post “added value”.

Marc told HoldtheFrontPage: “I’ve been here a year now and I have resisted the urge to do a major redesign, which is the curse of most new editors.

“But the time is right to update the design a little. The paper I inherited had been quite grey, very functional but not very sparkling.”

The Post will have a much bigger stable, with two previously stand-alone magazines now available with the paper.

City Living and Select Living have been relaunched, and have been increased from A4 glossies to tabloid size.

Select Living had previously been distributed door to door to selected postcodes, while City Living was available as pick-up, so they will now go out to more people as they will be available free with every issue of the Post on a Thursday.

Thanks to the changes in size there will be more space for pictures and in-depth features as well as new columnists.

City Living, which used to be monthly, will be fortnightly and Select Living will continue to be published once a month.

New magazine Business and Property Review, which has a glossy cover and newsprint inside, will be published on the remaining Thursday of each month.

Saturday’s Weekend section is also being relaunched, and from this week will appear as a tabloid magazine rather than a broadsheet.

It will include more features on things such as food, travel, motors and gardening, as well as a TV guide and a new book club and wine club.

Marc said the changes to the sections and supplements had led him to decide that the main paper needed some attention too.

He said: “It’s like decorating your kitchen and then realising the rest of your house needs painting.”

But he added: “It’s got a very solid readership and while we want to attract new readers we don’t want to frighten the horses.”

From Monday readers will also see a tweaked design of the main paper, which has two sections – one for news and culture and another for business and sport.

There will be new typography and more structured layouts, with a clear, more in-depth page lead with analysis and web links, and the remainder of the page taken with more concise news.

Marc said: “The Birmingham Post has always been a paper of record and on occasion this has meant cramming the news in and letting the reader find their way through it.

“But with news and information available in so many different places now readers are looking for us to be a bit more helpful.”