The Sunday Mercury’s new look is a hit with readers across the Midlands.

Its main section was an 88-page read with a front page exclusive that Big Brother winner Craig Phillips’ best friend has been inside for drug use.

Inside there were a string of exclusives – living up to the promises deputy editor Paul Cole made to HoldTheFrontPage last week. They included:

• Drugs cheats in the world of athletics;
• A 17-year-old boy quoted £19,600 to insure his new £900 motor;
• A cheeky Dump the Pub protest planned to bring down beer prices;
• News that a third of the Midlands’ 10 most wanted men had been arrested following the Mercury’s exclusive earlier this month.

In the middle of the paper was a 20-page lifestyle section called Living. There was also a separate 32-page sports magazine and Preview, a 40-page magazine featuring TV listings, competitions, showbiz news and gossip.

The radical redesign, including a new masthead, comes just 10 weeks after editor David Brookes and deputy editor Paul Cole took up their posts after previously working on the Birmingham Evening Mail.

The paper’s comment column on Sunday called the redesign a “new look for a brand new era”, and promised: “Our aim is to be so good-looking you’ll be proud to be seen in our company, and so well-informed that you cannot do without us.”

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