The Daily Mail General Trust group’s latest financial statement shows that regional newspaper advertising revenues have remained stable for the six months to September 2001.

They reveal a year on year total increase of an estimated 3.5 per cent, with recruitment revenues up 13 per cent but motors down four per cent.

The picture is localised with the group’s south west titles recovering only slowly from the effects of the foot and mouth outbreak.

Classified advertising on the Evening Standard has declined by 11 per cent due to lower recruitment advertising revenues.

Metro is progressing well towards breakeven, with year-on-year growth in both display and classified revenues.

The wider picture shows how the terrorist attacks on America have had an immediate impact on a number of the group’s activities.

Dmg world media has had to cancel or postpone a small number of events due to be held in the New York area.

The Daily Mail titles have seen a considerable short term increase in circulation, but this has been more than offset in revenue terms by a reduction in advertising revenues from the expected level.

Other parts of the Group, notably the regional newspapers, have seen no immediate impact on their revenues, but the company feels it is still too soon and too uncertain to see if any longer term effects will be felt.

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