AddThis SmartLayers

Accolade for travel promotion

A bargain rail travel promotion has led to an award for the Aberdeen Press and Journal.

The newspaper’s circulation department came first in the “best in-paper promotional activity to drive base sales” competition for its idea, which allowed readers to travel anywhere in Scotland for £12.

The Press and Journal was also runner-up in the “best external promotional activity” category for its Taste of Grampian event, which attracted 8,000 people.

The awards were given by Northcliffe Newspapers, owners of Aberdeen Journals, in a ceremony which took place in Coventry.

Promotions manager Susan Lair said: “We are over the moon because every Northcliffe newspaper enters these awards.

“It is the first time we entered and we won both – we’re delighted, though it’s all down to teamwork.”

Back to the awards index

Have you won an award? We’d love to hear from you.
E-mail us now for more details.