A special late Bank Holiday edition of a regional daily hit the streets less than two hours after a sporting triumph was confirmed.
The souvenir issue of the Norwich Evening News hit the streets after Norwich City defeated Middlesbrough in Monday’s Championship play-off final at Wembley, earning the club promotion to English football’s top flight.
Rather appropriately the newspaper was on sale just 90 minutes, the length of a football match, after the final whistle had been blown at London’s Wembley stadium.
It was available to more than 10,000 City supporters who returned to Norfolk by coach after their victory.
The edition featured a wraparound, pictured above, designed by graphic journalist Annette Hudson.
Editor Nigel Pickover praised the slick operation, involving newspaper sales and print teams, as well as editorial colleagues, for “producing such quality as such speed”.
He said: “This was a edition with plenty of Norwich City match day information already – but we wanted fans to get their victory with the date of a day of Canary history and it worked a treat.”
Wraparounds also featured in yesterday’s Evening News, as well as its sister daily the Eastern Daily press.
Both titles had also been involved in the build-up to the big match last week, with special wraparounds and giant posters featuring in the papers.