The newly-launched Liverpool Sunday Echo achieved an average weekly sale of 33,236 in its first two weeks of publication, ABC figures today revealed.
Trinity Mirror moved to a seven-day publication for its flagship Liverpool Echo on 19 January.
Today’s monthly ABC figures for the group’s regional titles showed its achieved an average of sale of 33,236 over the last two weekends in January.
Although this is less than half of the average daily sale of the Echo, it is comparable with sales for Trinity’s other big-city Sunday titles, Birmingham’s Sunday Mercury and Newcastle’s Sunday Sun.
Today’s figures show that all the group’s main regional titles are selling fewer copies than the average figure for January – June 2013, with Wales on Sunday down 21.3pc, the South Wales Echo down 13.8pc and the Coventry Telegraph down 11.1pc.
However several of the titles saw sales increase month-on-month compared to December 2013.
These included the Sunday Sun, up 2.5pc, the Western Mail, up 1.5pc, The Journal, Newcastle up 1.3pc and the Manchester Evening News up 0.6pc.
The full figures for January compared with the average for the period January to June 2013 were as follows:
Title | Jan-14 | Jan- Jun ABCs | % Change |
Birmingham Mail | 38,361 | 40,280 | -4.76 |
Coventry Telegraph | 24,631 | 27,712 | -11.12 |
Huddersfield Daily Examiner | 16,411 | 17,704 | -7.30 |
Liverpool Echo | 68,395 | 74,984 | -8.79 |
Manchester Evening News | 69,772 | 73,622 | -5.23 |
Newcastle Chronicle | 39,461 | 43,308 | -8.88 |
North Wales Daily Post | 27,021 | 28,331 | -4.62 |
South Wales Echo | 23,876 | 27,700 | -13.81 |
Sunday Echo | 33,266 | 0 | 0.00 |
Sunday Mercury | 28,538 | 31,982 | -10.77 |
Sunday Sun | 34,970 | 37,588 | -6.96 |
Teesside Evening Gazette | 29,866 | 33,013 | -9.53 |
The Journal | 18,597 | 20,875 | -10.91 |
Wales on Sunday | 18,409 | 23,416 | -21.38 |
Western Mail | 23,202 | 23,723 | -2.20 |