Sales of the newly-launched Liverpool Sunday Echo slipped back in March following the title’s strong start in February, latest figures show.
According to the latest monthly ABC figures for Trinity Mirror’s flagship titles, the Sunday edition of the Echo sold an average 27,103 copies in March compared to 32,734 in February, it’s first month of operation.
The 17.2pc month-on-month fall was the biggest across the group’s regional portfolio with all but one of the other titles also posting sales decreases.
The single exception was the North Wales Daily Post which saw its sales rise 0.2pc during March in its first month under new editor Mark Thomas.
All the titles saw year-on-year declines compared with the average figure for the period January to June 2013, with the Western Mail showing the smallest decrease.
The full figures with the year-on-year comparison shown were as follows:
| Title | Mar 14 | Jan-Jun 13 | % +/- |
| Birmingham Mail | 37,831 | 40,280 | -6.08 |
| Coventry Telegraph | 24,743 | 27,712 | -10.71 |
| Huddersfield Daily Examiner | 15,880 | 17,704 | -10.30 |
| Liverpool Echo | 65,969 | 74,984 | -12.02 |
| Manchester Evening News | 69,783 | 73,622 | -5.21 |
| Newcastle Chronicle | 39,108 | 43,308 | -9.70 |
| North Wales Daily Post | 26,676 | 28,331 | -5.84 |
| South Wales Echo | 22,735 | 27,700 | -17.92 |
| Sunday Echo | 27,103 | 0 | 0.00 |
| Sunday Mercury | 26,851 | 31,982 | -16.04 |
| Sunday Sun | 32,601 | 37,588 | -13.27 |
| Teesside Evening Gazette | 29,840 | 33,013 | -9.61 |
| The Journal | 18,102 | 20,875 | -13.28 |
| Wales on Sunday | 18,325 | 23,416 | -21.74 |
| Western Mail | 22,523 | 23,723 | -5.06 |
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The Journal 18,000 how sad! It used to produce some of the finest journalists in the country and give a scruffy dump like Newcastle a bit of class and style. (Though I understand the city has come on enormously since the 1970s).
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That cocking sound you can hear is a pearl-handled revolver being prepared in the marketing department of the Western Morning News….
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If memory serves me correctly, I believe The Journal, Sunday Sun, Western Mail and South Wales Echo all sold more than 100,000 copies in the 1970s. I think the Newcastle Chronicle did, too, but I’m less sure of that. So sad to see these great papers in decline.
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Back in t’owd days, we used to sell ‘undreds of thousands. Then along cem these compooters and it all changed. Typical.
I blame t’management. I s’pose t’other side of the coin is to think that we are now producing fantastic newspapers. Yes, they are for fewer people cos t’public’s got so much choice. But let’s stop ‘arking back to t’good old days (where we were pissed ‘arf the time) as HTFP contributors usually do. For one week at least. Please
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