The editor of a south coast community magazine arranged for a giant cake in the shape of a pier to be made as part of celebrations to mark its 150th year.
Paul Holden, editor of the Worthing Journal, commissioned the five foot long cake to celebrate the landmark birthday.
Paul unveiled red, white and blue cake as the centre-piece of a celebration party held on the pier to mark the anniversary.
The cake, featuring the pier’s three pavilions, took Julie Belchamber, of Worthing-based Sugar Boutique, around 30 hours to make, bake and ice.
Said Paul: “The Journal prides itself on being a community magazine and I am currently helping to organise Worthing’s Queen’s Diamond Jubilee party on the prom, which will be the biggest street party in Britain, stretching along miles of promenade.”
The pier was also decorated with Union and England flags donated by Journal readers.
Paul started the annual seafront flag appeal in 2002 when editor of The Worthing Sentinel.
Since then around £16,000 worth of flags had been donated. Just over a fortnight into the 2012 appeal, flags worth £700 were pledged.
The Journal also had printed a thousand “Welcome to Sunny Worthing” car stickers, with plans to order more.
The magazine was founded in January 2011 after Paul was made redundant as Worthing district correspondent for the Brighton-based Argus.
The first edition, put together in a fortnight, was 32 pages. The May 2012 edition will be 76 pages.