Tindle Newspapers is today launching another new London title in the shape of the paid-for Chingford Times.
The new fortnightly publication is a spin-off from the publisher’s Yellow Advertiser group which has partially covered the suburb since 1982.
Chairman Sir Ray Tindle has embarked on a strategy of delivering news at a hyperlocal level in the belief that readers are primarily interested in what is happening in their immediate communities.
He personally identified Chingford as the latest area of London to benefit from the strategy which has already been rolled-out across other parts of the capital.
Yellow Advertiser managing director Scott Wood said: “The marketplace continues to remain difficult and there is a need for newspapers to evolve and change as we tackle the challenges ahead.
“We sincerely hope the Chingford Times will satisfy readers who are thirsty for really local news about their community, and advertisers who need a platform to reach these people.
“Chingford is not entirely new territory for this company. The Yellow Advertiser has partially covered the town since l982 so the Chingford Times editor, Greg Fidgeon, and sales representative Dale Harris already have a good knowledge of this jewel in London.
“We hope to become more closely associated as the months go by. We are all at the service of the residents and business community of Chingford.”