A senior editorial leader with Reach plc is returning to National World in the company’s first major signing under its new ownership.

Martin Little, pictured, is to take up the role of chief publishing officer at the regional publisher, following its takeover by Malcolm Denmark’s Media Concierge.

It marks a return to the business for Martin who was digital content director at National World predecessor JPIMedia before joining Reach in 2021.

Currently audience director at Reach, he has played a central role over recent years in shaping the group’s digital audience strategy.

Martin has also served as online editor at Aberdeen daily the Press & Journal and head of business development at Romanes Media Group.

He began his career as a reporter on a free weekly newspaper in Stirlingshire.

Said Martin: “The pace of change in our industry is like no other. Whether it’s shifting algorithms, new technology or the relentless news agenda, the demands on our journalists never stop.

“But that’s what makes it exciting and it’s the reason I’m returning to a business I know well.

“The change in ownership at National World has brought a fresh outlook, energy and ambition.

“There is a clear commitment to investing in journalism, in talent, and in building a sustainable future for trusted local media and I’m excited to be part of this next chapter.”

National World chief executive Malcolm added: “We are delighted to welcome Martin back. His track record in both print and digital journalism, his leadership experience, and his understanding of audience strategy make him the ideal person to help drive our editorial future.

“This appointment reflects our intent to invest in quality people to build a modern, dynamic media business.”

“Martin will take up his post within the next three months and will be working closely with our editorial teams to enhance audience engagement and support the company’s strategic editorial growth.

“This appointment signals the beginning of a new and ambitious phase for National World. Further announcements will follow soon.”