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Rolling Stones advert sparks global interest in weekly

A weekly newspaper had to reprint its latest edition after the Rolling Stones took out an advertisement inside.

The legendary band used the Hackney Gazette, and its Newsquest sister title the Islington Gazette, to run an advert for a fictitious glass repair shop called ‘Hackney Diamonds’ – believed to be a reference to their new album’s name.

The ad for the shop, allegedly “established in 1962″, featured references to famous Stones songs including ‘(I Can’t Get No) Satisfaction’ and ‘Gimme Shelter’.

The stunt sparked international interest, with the Gazette’s initial print run selling out.

Hackney Diamons

Further limiited copies have subsequently been made available by Newsquest.

Simon Murfitt, senior editor of the papers, said: “It’s very exciting to have such a massive band announcing their new album in our papers, especially in such a cryptic manner.

“I have already had several emails requesting back copies and no doubt the papers will become collectors items for music fans.

“I’ve always said The Rolling Stones have good taste when it comes to their local news and this just proves it.”