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Independent title banned from TikTok over firearms post

Daniel Jae Webb 2023An independent regional news title has been banned from TikTok just three weeks after joining.

Wiltshire 999s had its official account barred from the social media platform over a breach of its terms about posts which show firearms being displayed.

The website had covered the conviction of a man from Cirencester who brandished an air pistol, threatening a professional drone pilot as he photographed a property that was for sale.

Wiltshire 999s included a video of the incident in its TikTok post, but this was detected by the platform’s algorithms that automatically suspend accounts displaying deadly weapons. The title has now rejoined with a new account.

Editor Daniel Jae Webb, pictured, told readers in a message on Tuesday: “We worked really hard to build a following on TikTok, but this acts as a harsh lesson.

“Despite only joining the platform about three weeks ago, we amassed nearly 20,000 likes and 300,000 views across just eight videos. There is a clear demand for our content.

“We have today re-joined TikTok with a new account – with the username @wilts999s – and hopefully, we can build our following up again.

“We are confident that the rules will be followed from now on; the majority of our news content can be posted without issue and is highly unlikely to breach policies.”