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Publisher launches initiative to attract seasonal workers to tourist areas

An independent publisher has launched a new initiative aimed at recruiting seasonal workers for sectors including tourism and hospitality.

Tindle Newspapers has announced the launch of a seasonal recruitment offer on its online jobs board New Job Today at the request of its advertisers.

The offer, which gives employers a discounted online and print advertising package, is aimed at those seeking workers in tourism, hospitality, transport, agriculture and retail.

Tindle’s portfolio includes titles in a number of areas popular with tourists across the South-West of England and West Wales.

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A spokesman for the company said: “We devised this package at the request of local employers. We know that recent years have been challenging for local businesses.

“Many of our businesses are in areas where hiring summer seasonal and temporary workers is critical to success.

“Our package allows listing of vacancies on our national job board, an advertisement in a choice of local newspapers and sharing of the vacancy online through our social media accounts and promotion of the vacancy through digital advertising.

“Additionally, we promote driving traffic to New Job Today continually so this will help ensure that seasonal vacancies are shared across networks.”