The country’s top-selling regional daily has relaunched with a “bold new logo”.

The Irish News has unveiled the redesign, which it believes will project a “confident, contemporary face to the world while celebrating our rich Irish heritage and history”.

The title’s previous masthead ran across the length of the page, while the new logo, which features a green background and boasts the Belfast-based daily has been “trusted since 1891″, is displayed in a box in the top left hand corner.

The relaunch comes just weeks after the News was confirmed by the latest ABC figures as both the top-selling UK-based daily and having the smallest decline in circulation.

Outgoing editor Noel Doran, who is set to step down after 25 years in charge, said in a message to readers on Monday: “You will immediately notice some eye-catching changes to your favourite newspaper today.

“A bold new logo, projecting a confident, contemporary face to the world while celebrating our rich Irish heritage and history.

“Bright new features, such as The GAAME pull-out to be published in print each Monday, bringing together the very best reports, images and analysis from the weekend’s Gaelic games action.

“And throughout the pages of the printed paper you will see modern new design elements from our skilled production team, aiming to provide the best presentation of our award-winning words and pictures and help readers easily navigate each section.

“We believe that change is best introduced from a position of strength, so it was very encouraging to find the latest Audit Bureau of Circulations survey for January to June 202, confirming that The Irish News is not only the best performing daily in Ireland, north or south, but also now the top-selling title in the entire UK regional market.

“Our dominant position is a testament to our talented and experienced team of journalists and the faith and trust you place in us each day.

“The Irish News has witnessed many design changes during its long history, including revised mastheads in the 1990s and reductions in the size of the paper from broadsheet to the Euro/Berliner style in 2000 and then to the present compact format in 2005 – all of which were well received.

“We have listened carefully over recent years to feedback from our readers and these latest innovations are intended to provide a fresher and more focused reading experience, with a major overhaul for our digital edition also due to follow shortly.”