AddThis SmartLayers

Flagship title increases cover price but cuts newsagents’ margin

Brian MurphyA flagship newspaper is to increase its cover price by 20p next Monday while simultaneously cutting the pro-rata terms for newsagents.

The Scotsman is increasing the price of its weekday editions from £2 to £2.20 while the Saturday paper will rise from £2.50 to 2.70.

At the same time, the retail margin to newsagents will be reduced from 22.5pc to 22pc, prompting the Federation of Independent Retailers to express its “frustration and dismay” at the move.

It comes the week the Fed’s annual conference at which its new national president Muntazir Dipoti pledged members’ support for the news industry and said he looked forward to working with publishers and news wholesalers to ensure its long-term survival.

Mr Dipoti said: “Receiving news of the terms cut on the Scotsman is not how I would have liked to have started my term as National President.

“I can only urge other publishers to consider not only the effect these price increases have on their readership numbers, but also how retailers are affected by the cuts to margin.”

The Fed’s head of news Brian Murphy, pictured, added: “This is a no-win situation.  At a time when everyone is struggling to pay soaring bills, the 20p a day price rise will hit readers in their pockets and the 0.5 per cent cut in margin will have a serious impact on retailers.

“The Scotsman should recognise that in these challenging times, some of its stockists may decide to give the title less prominence in their stores so they can focus on products with more attractive margins.

“We are both frustrated and dismayed at these actions, especially given that rival titles, the Daily Record and Sunday Mail, have both increased their cover prices by 10p per day, yet maintained the retail percentage margin, while Scotland on Sunday’s forthcoming price rise will also be accompanied by pro-rata terms.

“Doing this demonstrates that these publishers recognise the support they receive from their retail partners.  The Scotsman’s publisher, National World, would do well to take notice of this and ensure that, going forward, when cover prices rise, that retailers are properly rewarded for the hard work they do.”

HTFP has approached National World for a response to the Fed’s comments.