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Publisher relaunches news sites in bid to improve digital offering

Scott Wood 2021An independent publisher has relaunched its newspapers’ websites in a bid to improve its digital offering for readers.

Tindle Newspapers has redesigned the websites of its 37-strong portfolio of local titles across the UK as part of a strategy aimed at giving its editorial teams “more modern ways of presenting content”.

The new-look sites include features to increase interactivity, including ‘send your news story’ sections for reader text and photo submissions.

The updated platforms also have enhanced ‘What’s On’ entertainment and leisure sections.

Group digital editor Emily Woolfe said: “The new designs offer our news teams fantastic opportunities to display our content with a better experience for online readers.

“Working with the newsrooms we are shaping strategies so the websites can attract and retain new audiences.

“Like all publishers we are looking at ways of incorporating digital publishing into our reporters’ routine to make the most of the digital opportunities ahead of us.”

The relaunched platform was in partnership with Brightsites, using its Flow web content service used by a further 200 publications including The Independent and London’s Evening Standard.

The move is part of a development programme carried out by Tindle’s in-house digital team since January.

Tindle managing director Scott Wood, pictured, said: “It is fantastic to see new-look website designs rolled out across our portfolio, allowing us to deliver compelling digital content which reaches more people than ever before.

“Congratulations to everyone involved for giving our online portfolio a modern upgrade to grow digital engagement.”