A regional publisher is featuring QR codes on some of its front pages as part of an initiative to promote video content.

JPIMedia has launched the project as part of a video strategy aimed at growing its audience online, as well as “boosting brand and journalist authority and offering added value to digital subscribers”.

The project will see newsdesks identify their best video story of the day and supply the QR code to designers as part of the front page production process.

Readers will then scan the code to receive a link to the video in question.

Titles to run front page QR codes so far include Blackpool daily The Gazette, which featured one relating to its splash story on Thursday, pictured above.

James Trembath, digital production editor for NationalWorld and JPI Online, has spearheaded the project.

He told HTFP: “We’re producing more original video than ever before – from daily news bulletins and live incident reporting to football coverage, podcasts, lifestyle packages and monthly features.

“This part of the strategy enables us to use print as a vehicle to showcase great video content and promote the work of our talented journalists who carry authority across the communities we serve.”