A publisher has launched its ninth regional edition of a title set up just six years ago.

DC Thomson has announced the launch of the Ness & Moray edition of Living, its free luxury lifestyle magazine.

The magazine, which is distributed to homes, high-end business and hotels, was first published in spring 2016 in Perth & Kinross.

Since then, it has expanded with Tay & Forth, Allan & Forth and Dee & Don editions.

Capital and Capital South editions cover different areas of Edinburgh and East Lothian, while it also offers two Glasgow editions – Kelvin & Clyde and Clyde & Cart.

The launch of the Ness & Moray edition takes the magazine’s total circulation to 187,000 each quarter.

Editor Chae Strathie said: “We aim to take ‘freemium’ to a new level.

“The key to our success – and what sets us apart, I believe – is the quality of our writing, our stylish design and the stunning achievements of our sales team, led by Pauline McCart, in attracting such high-end clients to a free title.

“Editorial and commercial work hand-in-hand and have a very positive, mutually respectful relationship.

“However, although our revenue is 100% advertising driven the editorial content is completely independent of that, so our readers never feel they are simply being fed puff pieces.

“Advertisers of the quality we aim for appreciate that and want to be part of something that is widely distributed, highly targeted but is also a great read and looks fantastic.

“A regular comment we get from readers and clients alike is ‘I can’t believe this is free’ – which means we must be doing something right.”