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Print frequency switch sparks online boost for newspaper

A print switch from weekly to daily has sparked an online boost for a regional newspaper.

The Oldham Times is celebrating after revealing new data which shows its website has achieved 170.52pc year-on-year audience growth.

The figures for 12-month period between April 2021 and April 2022 come after the Newsquest-owned times made the publication frequency change last January.

Five reporters working across the paper’s patch alongside a dedicated audience and content editor.

Oldham 12 months

Richard Duggan, Newsquest’s regional editor for Lancashire and Greater Manchester at Newsquest, said: “I am delighted with the latest online audience figures which demonstrate how the Oldham Times has firmly cemented itself as the borough’s only dedicated daily news brand.

“The team is hard-working and passionate about delivering high-quality, local news.

“They should be commended for their dedication and enthusiasm and I firmly believe the future is very bright for the brand, which is obviously brilliant news for local people.

“We are determined to provide the very best for our readers and I cannot wait to see the brilliant content the team delivers across the rest of 2022 and beyond.”

The Oldham Times has been published six-days-a-week from 4 January 2021 – returning a daily print title to Oldham for the first time in three years.

The Times was launched by Newsquest in September 2017 after the Oldham Chronicle, the town’s previous daily newspaper, ceased publication when its parent company went into administration the month before.