Most people believe journalists are playing a “valuable role” in covering the cost-of-living crisis, new research has found.

A survey commissioned by Newsworks to mark Journalism Matters week has found 6 in 10 people agreed the crisis would be “much worse” without a free press because there would be no pressure on big businesses to keep costs down.

The survey of 2,000 people by OnePoll also found that 36pc of people believe journalism is more important now than before the crisis started – while nearly half of respondents believe journalism maintains its importance, and the role in plays in society today.

Since the crisis began, numerous regional newspapers have launched campaigns aimed at helping readers struggling financially, while some titles have appointed dedicated reporters to cover the issue.

The Glasgow Times splashed on the crisis on Tuesday

The study showed that 55pc of people believe “that local and national newspapers are playing different but equally valuable roles” for their readers and communities.

Three-quarters of all respondents also think advertisers should be investing more or the same in trusted journalism so they can continue to cover the big issues like the cost of living.

Jo Allan, Newsworks chief executive, said: “This research demonstrates the significant role journalism plays in people’s lives, which is especially vital in these incredibly difficult times.

“Trusted journalism helps provide people with a clear understanding of what is going on in the world, and how it affects them day-to-day.

“Quality journalism also offers vital information and advice while challenging the powerful by scrutinising every decision made.

“And given the current global economic backdrop and political chaos here in the UK the role of journalists couldn’t be more vital right now.”

News Media Association CEO Owen Meredith added: “Journalism Matters is an annual celebration of the enormous value local, regional and national news media brands create for our democratic society, in so many different ways.

“In an increasingly complex world, the role of trusted and accurate news and information will become more important than ever before.”