A regional publisher has signed a new commercial deal with a leading property website.

Reach plc has announced the agreement with OnTheMarket, which will see it provide digital content for the property site on a national, regional and local level via its Reach Plus advertising product service.

The deal will also see Reach provide OnTheMarket member agents with a bespoke social media service, which will include a dedicated account manager and planner to create and execute social media campaigns on their behalf.

The service will only be available to OnTheMarket agents and will also enable them to purchase their social media advertising via Reach.

Jason Tebb, chief executive officer of OnTheMarket plc, said: “As the biggest multi-channel news and media business in the UK, with mainstream national titles as well as the majority of all regional and local news brands in their portfolio, our new relationship with Reach will significantly boost our consumer engagement as well as providing a valuable platform to support our estate agents and new homes brands via social media and digital display campaigns.

“This represents ‘best in class’ local coverage to support our brand, which is what our customers have been telling me they both want and need.”

Terry Hornsby, pictured, group digital director of Reach plc, added: “Jason Tebb’s vision for the future direction of OnTheMarket is perfectly aligned with the Reach customer value strategy to create hyperlocal, hyper-targeted consumer experiences.

“OnTheMarket will benefit by receiving a far richer picture of its target audience’s behaviours and a much deeper connection with them, helping to deliver its long-term business goals.”