A regional daily has highlighted its digital credentials in a new advertising campaign featuring some of its journalists.

Aberdeen daily the Press & Journal has launched the new campaign, which will feature in public places, as well as in print, radio, social media and digital adverts.

The campaign features taglines including ‘Every story starts with you’, ‘Your hometown on the homepage’, ‘A real Aberdonian institution’ and ‘Start your day the Aberdeen way’.

One of the posters, pictured below, even features the P&J’s head of sport Ryan Cryle and head of food and drink Julia Bryce.

Editor Frank O’Donnell said: “The Press & Journal has been a staple of Aberdeen’s fabric for more than 250 years and telling the stories from the city’s residents has been at the heart of the paper for many years.

“As part of our digital transformation strategy, reporting these local stories will remain at the forefront of our output.

“We’ve grown with the city, and this campaign showcases how we’ll continue to grow as we transform our brand online and invest in this important pillar for our readers.

“Showcasing the vibrant Aberdonian community and shining a spotlight on its fantastic people is what the publication is all about.”