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PA wins European award for editorial innovation

Pete CliftonPA Media has won a Europe-wide award for one of its editorial innovations.

The national news agency for the UK and Ireland has been given the 2020 EANA Award for Excellence in News Agency Quality.

The annual prize, awarded by the European Alliance of News Agencies, recognises editorial innovations which address problems facing the news media industry.

The winning project was PA Explore, a new website giving customers access to all of PA’s content across words, pictures, video, graphics and social media.

the site became particularly useful after many of PA’s customers switched to home working sduring the coronavirus crisis.

Pete Clifton, pictured, editor-in-chief at PA, said: “We spent a lot of time talking to our many customers, listening to their feedback, and then planning a platform that makes it as easy as possible for them to find PA content.

“Some of our bigger customers take feeds of PA content directly into their own systems, but for them, PA Explore is still the easiest way to check what PA content is available and the feedback has been universally positive.”

PA Media Group chief executive Clive Marshall added: “PA Explore has been invaluable in helping the news agency to carry on providing our customers with an uninterrupted service as society has adapted to new ways of working over the last few months.

“Crucially, though, the platform is an excellent showcase for all the content created by our talented editorial teams, whose dedication and consistent hard work allow PA to retain its reputation as a leading brand in the international news media industry.”