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Coronavirus prompts weekly to change usual Christmas toy appeal

A weekly newspaper has changed its usual Christmas toy appeal due to restrictions caused by the coronavirus crisis.

The East Kilbride News is calling on readers to support small, independent businesses both in person and online instead.

The campaign was launched on the EKN’s front page last week, pictured below.

Editor Fraser Wilson told HTFP 2020 had been a “truly horrific year”.

EKN Xmas

He said: “The idea of a Christmas appeal is something I believe in strongly and is where there should be no doubt about the importance and benefit of a community-minded local newspaper.

“But the idea of a normal Christmas appeal was really difficult this year – how do you drop off and collect toys or food when you don’t have an office because you’re working at home?

“And how do you distribute them when your movements have been restricted by law? So we wanted to make sure we were doing something that could help those in need and benefit the local community.

“Supporting our businesses and encouraging people to buy local, whether online or not, is something that can keep businesses afloat and see a future investment in our area.

“Small, independent, creative businesses have faced an awful year filled with a myriad of trading restrictions and a crumbling global economy. It’s vital we get behind them now.

“I would urge people in any area to buy at least one Christmas present from a local shop this year – and in the New Year, make a point to shop locally once a month rather than heading to big retailers and online. If we all pull together, we can make our small business communities thrive.”

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