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Sister weeklies take on John Lewis by making own Christmas advert

Three sister weeklies have taken on John Lewis by producing a Christmas video advertising their services and editorial coverage.

Isle of Man Newspapers had made the festive video, which appears on YouTube and its IOM Today website.

The film is doctored version of an older Tindle Newspapers video, which has been modified by Grace Burns, one of the titles’ staff.

It promotes local newspapers by reminding people of BMDs, how businesses are chronicled, campaigns covered and communities celebrated.

Isle of Man Newspapers is part of Tindle and publishes the Isle of Man Examiner, Manx Independent and Isle of Man Courier.

Editor Richard Butt told HTFP: “We wanted to do something to appeal to our readers and remind them of the fact that local newspapers are so much a part of their community.

“We thought it we should out-John Lewis John Lewis with our heart-warming video.

“We have had lots of compliments about it and it seems to be striking a chord.”