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Historic brand name preserved as regional daily gets new online identity

A regional daily is set to get a new identity online this week with its historic brand name continuing to feature in the title.

The Huddersfield Daily Examiner will become Examiner Live from Thursday, following on from a number of Reach plc sister titles who have switched to the ‘Live’ brand online.

However, unlike most publications which made the switch, Examiner Live will retain the newspaper’s historic brand rather than the name of the patch.

While most Reach titles online have switched to the name ‘Live’ preceded by the name of the city, town or county where they are based,  Examiner Live will join Newcastle-based Chronicle Live as an exception to this.

Examiner Live

Examiner executive editor Lauren Ballinger, who will serve as publisher of the new-look site, said: “The Examiner has always been at the heart of what’s happening in Huddersfield – and our Live site means we’ll be at the forefront too. If it’s happening in Huddersfield, we’ll be there.”

The rebrand was announced in a piece published on the Examiner’s site on Thursday.

A section explaining the name change states: “The Examiner Live name better represents our live, digital news and entertainment website.

“We know our audience want a news website they can visit everyday to keep up to date with everything happening in Huddersfield right now – with a modern, vibrant design and the well-established Examiner brand. And that’s exactly what Examiner Live will be.”

Editor Wayne Ankers added: “This is a really exciting moment for the team – and for the town and the rest of Kirklees. We will be aiming to tell stories differently and to make sure we tackle breaking news, tell people’s stories, entertain and provide vital information to everyone about what to do in Huddersfield and Kirklees.

“At the same time we will provide extensive coverage of Huddersfield Town with live updates on matchdays and from press conferences as well as in-depth analysis and opinion from Mel Booth and Rory Benson. Reporters will have new patches with everyone making sure live coverage is at the heart of everything we do.”