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Daily’s redesign sees smaller font size introduced

Scottish daily The Herald has launched a new look with a smaller font size to fit in more content.

The title launched its new look on Tuesday which has seen all areas of the paper updated, with new colours and a single design style throughout the title.

There are also new columns in the comment section, a new area on page two to help readers navigate the paper and extra content.

The paper said its reduction in text size, from 8.3pt with leading of 10pt to 8pt with 9.5pt leading, means it can fit in between 10-15pc more content.

Editor Magnus Llewellin said: “A lot of thought has gone into the changes made and we hope our readers and advertisers like what we have done.

“It was a great team effort and I would like to thank all of those involved for their hard work.”

The redesign was created by group production editor Andy Clark, group graphics editor Larraine Rowney and assistant sports editor Gordon Stevenson.

The most striking changes have been made in the Arts and Sports section, with the Arts section having a changed column width to bring a cleaner look, while also making it easier for production staff to work on.

In the Sports pages, the Herald has lost lost all white on black headlines and changed the lead heading style, to ensure greater impact without reducing the number of words on each page.

The Newsquest title has also launched a new Social page, which replaces the Society page each Tuesday and focuses on the social life of the area, with a new column by diarist Ken Smith, a new picture section highlighting high-profile dinners, galas and balls, plus a diary of events.

It is hoped the page will help generate extra revenue through photo sales and the paper is hoping to attract a sponsor for it.