Regional publisher Trinity Mirror has launched a new website designed to help users find local businesses and rate their services.

LocalMole.co.uk, which is being launched across the company’s regional newspaper companion sites, will also allow businesses to market themselves to the network’s 5m users.

The site will be accessible under the LocalMole.co.uk brand and through Trinity’s 200 local and hyperlocal websites.

It already contains a database of over 1.8m listings featuring business names, addresses, contact information and maps.

Users will be able to search the database for businesses based on a range of criteria and will also be able to rate and review their experiences.

Meanwhile companies will be able to enhance their listings with fully-featured microsites, offering customers more information and special offers.

Chris Bunyan, digital director of Trinity Mirror Regionals, said: “Increasingly consumers turn to the internet as the place to find information on local businesses and services.

“By combining detailed business information with user ratings and reviews – supported by powerful online and in-paper promotion – we aim to develop LocalMole.co.uk into an indispensable service for local audiences and advertisers.”

Comments

TM (01/04/2009 09:04:42)
Is this an April fool’s joke

Mr Mole (01/04/2009 10:41:48)
No, TM, it’s all perfectly below board. They’re using me to sniff stuff out – like the next person due their P45, next office due its pay freeze etc…the usual moley kind of thing