AddThis SmartLayers

Positive press campaign wins national plaudits

A press campaign to accentuate the positives about young people has been nominated for two national awards.

The ‘Kids Are Alright’ campaign, run Archant titles the Cambs Times and Wisbech Standard, has received nominations in the Justice Awards, which are being championed by the Attorney General Baroness Scotland.

The Kids Are Alright team has been nominated in the team of the year category and reporter Adam Lazzari is up for the Engaging Communities award.

Tali Iserles, from the Cambridgeshire Criminal Justice Board, said: “The Kids Are Alright campaign has been busting negative myths and stereotypes about young people.

“It has shown that the press can sometimes be the solution rather than the problem.

“I have nominated Adam for an award because he has worked very hard.

“He came in on a day off to help with a big promotional event and has gone above and beyond the call of duty in taking a lead role in what is proving to be a hugely successful campaign.

“I believe this is the first time a journalist has been nominated for one of these awards.”

The year-long campaign started in February and recognises and rewards the contributions young people make to society.

Every week the papers feature a story about a young person making a positive contribution to society with a monthly winner receiving a prize of £50 of high street shopping vouchers.

The campaign has been backed by several high profile figures, including head of Cambridgeshire Police, Cambridgeshire Fire and Rescue Service and two local sports stars – snooker player Joe Perry and Paralympic cycling champion Jody Cundy.