Regional media website How-Do has added a new string to its bow with the acquisition of specialist commercial property and regeneration website Place North West.
How-Do, which specialises in news, information, features and events for the creative and media industries of the North West, is the brainchild of entrepreneur Nick Jaspan, whose regional weekly newspaper the North West Enquirer folded after five months in 2006.
Place North West, which is edited by property journalist Paul Unger, will now become a free-to-access site having been subscription-only since its launch in 2007.
How-Do said its greater resources would “enhance Place’s established market position while the lifting of the subscription barrier will increase the site’s traffic significantly.”
Paul Unger, who has won several awards for property journalism, will retain a minority stake in the new business and will remain as editor.