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South East weeklies get a Life

The first issue of a new magazine within the Kent and Sussex Courier and Sevenoaks Chronicle has met with a positive response.

Newsagents and supermarkets reported sell-outs as readers were enticed to take a look at Kent and Sussex Life in the sister weekly papers.

The supplement replaces the previous in-paper leisure guide and includes more content, including style, food and drink, travel, gardening and health under the editorship of Lucia Blash who joined the company from Metro in February.

Kent and Sussex Courier editor Giles Broadbent said: “Feedback is positive.

“Our newspapers – and the marketplace – were crying out for an elegant and informative leisure and lifestyle weekly supplement and we believe we have found the right formula with Life.”

Backed by a strong promotional campaign, the launch coincided with the Courier’s move to presses in Staverton allowing for more colour and more flexibility in printing arrangements.

Its Home Buyer supplement is now also printed separately and placed into the main jacket making both the four-section paid-fors easier to negotiate.

Giles said: “We only had a few weeks to get the product up and running but it already has the confidence and feel of a long-established title.”

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