The Liverpool Daily Post is launching a new sister magazine next year.

Called LDP Business, it will focus on all the big business stories from Merseyside as well as parts of Cheshire and Lancashire.

Like the Daily Post, the magazine will be both paid-for and distributed free to certain customers and in areas of the city centre. A subscription service will also be available.

Daily Post business editor Bill Gleeson said that the new magazine would be very different to Liverpool Vision which has just ceased production.

“We’re launching a new magazine and it just happens we are finishing Liverpool Vision,” he told holdthefrontpage.

“They are two very separate products. This one is going to be very editorially based whereas Liverpool Vision was almost all advertorial.

“It will come out every two months and is defined by the Daily Post’s circulation.

“We’re aiming at about 20,000 circulation and we’re enlarging the team with an extra person.”

The new title is still at the planning stage, with style, distribution model and price still under discussion. It is likely to sell at around the £3 mark.

The glossy will run at around 100 pages and focus on big local business and economic issues for an informed and intelligent readership.

When asked about treading on the Daily Post’s toes, Bill said: “It will have its own content and have off-diary pieces in it. There’s enough news to go round.”

LDP Business is due out in February.